Anton Mamykin
Copywriter at Voskhod
Ekaterinburg, Rusia
TítuloCar curling
Agencia
Campaña Car Curling
Anunciante Smartpolis Insurance
Marca Smartpolis Insurance
PostedOctubre 2017
Sector Empresarial Seguros
Filosofía We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. 
Problema Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. 
Resultado A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. 
Medio Televisión y Cine
Duración
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Project Manager
Producer

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