Título | Car curling |
Agencia | Voskhod |
Campaña | Car Curling |
Anunciante | Smartpolis Insurance |
Marca | Smartpolis Insurance |
Posted | Octubre 2017 |
Sector Empresarial | Seguros |
Filosofía | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
Problema | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
Resultado | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
Medio | Televisión y Cine |
Duración | |
Director creativo | Andrey Gubaydullin |
Director artístico | Vladislav Derevyannykh |
Responsable de conceptos / redactor | Alexander Sinyuk |
Responsable de conceptos / redactor | Anton Mamykin |
Project Manager | Dmitry Donik |
Producer | Elizaveta Larionova |