Anthony Svirskis

Anthony Svirskis

CEO at Tribe
Melbourne, Australia


I have a passion for commercial management in digital and online industries. The roles which have fuelled this direction vary from entrepreneurship in Europe to General Management of an ASX listed e-commerce player in Australia; and now CEO at TRIBE - taking this business from seed funding, through to launch and now international expansion; raising $8M along the way.

I've been a hands-on manager in all my roles and love being involved in the full cycle from customer acquisition through to sale and growth strategy. Supporting this is strong experience in capital raising, and the subsequent finance and resource decisions that underpin all successful businesses.

General Management of SMEs
Financial Management
Marketing Strategy
Digital Marketing
Consumer Behaviour
Social Media
Client Management
Start-up business 


July 2015 - Presente (5 years)
TRIBE is a self serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach. With authentic advocacy at it's core, 'Citizen Influencers' who've built fans around a particular passion or expertise, get paid to craft sponsored posts recommending products they already use and love.

Since launching in Nov 2015, the tech platform has experienced phenomenal growth. In just a short time, TRIBE already connects 8000+ influencers with 1400+ small, medium and large businesses including Disney, Jeep, AMEX, Subway, Converse, Vodafone, Domino’s Pizza and more. At no cost, brands upload a brief and receive lovingly crafted influencer content celebrating their products. Brands only pay for the content they purchase. Start your campaign today:

In the first few months with TRIBE I hustled through successful seed funding rounds, led the direction of the app build, hired an A grade team, constructed our go-to-market strategy and pushed the button on launch. Soon after, traction and growth quickly came and within a year I have now raised over $8M in investment capital - making TRIBE top 5 funded in the space globally. TRIBE is now well positioned for international expansion.

Exciting times ahead! Stay tuned...
General Manager - Consumer
Shoply Limited
September 2013 - May 2015 (1 year 8 months)
Shoply Ltd. (ASX: SHP) is a listed eCommerce retailer, with sizeable positions in a variety of b2c and b2b industries.

Financially I had full P&L responsibility of my $14.84mil division and managed the growth strategy which saw the business's topline run-rate boom from $3mil to $26mil over 18 months. From a corporate point of view, this gave me strong ASX board exposure with first hand experience in investor presentations, full cycle M&A and business integration.

The highlight of my time at Shoply saw my 20 person division significantly contribute to record financial results in company revenue, cash receipts and gross margin (Dec 2014).

This was accomplished through aggressive ATL, social and digital marketing, and the complete re-design and re-platforming of the Your Home Depot website. I led the product development with specific focus on mobile revenue and new customer acquisition, resulting in a YOY 12% lift in site revenue. The site is now ranked in the top 100 ecommerce websites in Australia (Power Retail, 2015).
Founder / Managing Director
November 2011 - September 2013 (1 year 10 months)
BYNAKED.PL was an e-commerce site selling globally sourced designer furniture. I conceived the business after identifying a global trend for affordable designer furniture and aligning this with a boom in e-commerce in Poland. I personally sourced manufacturers in China and a web development company in Poland who built the platform; the site was launched 5 months after conception with a low-price market entry strategy and a successful PR campaign which generated sizeable consumer and press interest.

Over the following 6 months, BYNAKED.PL excelled against competitors in site traffic, customer service, marketing activities and sales. This time was also used to adapt the business to market conditions and continually innovate the business model, catalogue and marketing. As of September 2013, the BYNAKED.PL website, brand and marketing collateral was successfully sold to the multinational retailer Infurn Holdings.
Founder / Managing Director
Joshua Group
April 2007 - September 2013 (6 years 5 months)
Joshua Group ( was my first business in Poland. I launched the company in 2007 after seeing a noticeable gap in the property market for fit-out services aimed at foreign investors. I invested 5000 PLN in a website which he promoted through property forums and local real estate agents. Once the first client was acquired, the business boomed and within the first 12 months turned over 2mil PLN - including winning a highly competitive contract to fit-out a full residential building.

During the busiest period, the company employed 30 contractors who were undertaking simultaneous fit-out projects in 5 cities across Poland. The company’s success was driven by my client and project management skills, along with a strong market presence through an effective website and networking with key business partners. In 2009, Joshua Mills Interiors changed its branding to Joshua Group which helped it win fit-out work for the commercial market, a local hotel chain as well as winning a major project management contract for a 12mil NOK luxury apartment redevelopment project in Sandefjord, Norway. Today the company operates with a very low cost base and continues to win sizeable contracts and undertake challenging and unique interiors with a high level of customer satisfaction.
Project Manager
June 2004 - July 2006 (2 years 1 month)
TNS is the world’s largest customised global research company located throughout 72 countries and with its head office in London. My time at TNS was split between the Melbourne and London offices working as a project manager for Australia’s two largest accounts as well as International global clients Motorola, Vodafone and Nokia. My roles involved International project management and coordination with TNS offices in UK, USA, Germany, India, China, Malaysia, Thailand, Singapore and client offices in USA, UK and China; undertaking proposal writing, data collection, data analysis and presentation of results. My time at TNS provided me with strong skills in client management, data analysis, report writing and presentation of key findings with actionable recommendations.


International MBA - Business Administration Grade 2013 Class Valedictorian

2011 - 2013 (2 years)

Bachelor of Business (Marketing) Hon. - Business, management, marketing Grade Distinction GPA

2000 - 2003 (3 years)

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MBA/The Marketing Society

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