Anne-Cécile Collignon
Creative PR Manager & Copywriter at mortierbrigade
Brussels, Bélgica
TítuloThe key to get Brussels in motion
Agencia
Campaña The key to get Brussels in motion
Anunciante STIB/MIVB
Marca STIB/MIVB
PostedJulio 2019
Sector Empresarial Transportes, viajes y turismo
Sinopsis Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Medio Interactive Outdoor Experience
Duración
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director creativo
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Productor de la productora
PR manager
Social Media Manager
Diseñador
Diseñador
Diseñador
Illustration
Illustration
Realizador
Montador
Sonido

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