Título | mortierbrigade Goes Live for Pink Ribbon |
Agencia | mortierbrigade |
Campaña | mortierbrigade Goes Live for Pink Ribbon |
Anunciante | Pink Ribbon |
Marca | Pink Ribbon |
Posted | Noviembre 2019 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Sinopsis | The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news. |
Medio | Publicidad en periódicos |
Director creativo | Jens Mortier |
Director creativo | Joost Berends |
Director creativo | Philippe de Ceuster |
Miembro del equipo creativo | Fréderic Zouag |
Miembro del equipo creativo | Nicolas Gaspart |
Diseñador | Vito Latoratta |
Diseñador | usman abdul |
Diseñador | Bram Vermeyen |
PR manager | Anne-Cécile Collignon |
Productor de la productora | Anneleen Vande Voorde |
Productor de la productora | Tuyen Pham |
Social Media Team | Tom Baetens |
Strategy/Planning | Dorien Mathijssen |