Anne-Cécile Collignon
Creative PR Manager & Copywriter at mortierbrigade
Brussels, Bélgica
Títulomortierbrigade Goes Live for Pink Ribbon
Agencia
Campaña mortierbrigade Goes Live for Pink Ribbon
Anunciante Pink Ribbon
Marca Pink Ribbon
PostedNoviembre 2019
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition.

The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news.
Medio Publicidad en periódicos
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Director creativo
Director creativo
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Miembro del equipo creativo
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Productor de la productora
Social Media Team
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