Cesar Bettencourt
Managing Director at Publicis Ecuador
Ecuador
TítuloMcDoors
Agencia
Campaña McDoors
Anunciante McDonald's
Marca McDonald's
Fecha de primera difusión/publicación 2018 / 10
Sector Empresarial Restaurantes y comida rápida
Lema Mcdoors
Sinopsis BRIEF
McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now?

IDEA
With the simplest possible action:
we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message.
Filosofía We are always open.
Doors? For What? If we are open 24 hours
Problema How can we tell people that we are always open now?

Resultado We increased sales by 25,8% in
all our restaurants.
Medio Exterior
Duración
Director ejecutivo de creación
Director creativo
Creative
Creative
Agency Producer
Account Director
Client Team Director
Planificador estratégico
General Manager

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