Título | McDoors |
Agencia | Publicis One |
Campaña | McDoors |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2018 / 10 |
Sector Empresarial | Restaurantes y comida rápida |
Lema | Mcdoors |
Sinopsis | BRIEF McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now? IDEA With the simplest possible action: we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message. |
Filosofía | We are always open. Doors? For What? If we are open 24 hours |
Problema | How can we tell people that we are always open now? |
Resultado | We increased sales by 25,8% in all our restaurants. |
Medio | Exterior |
Duración | |
Director ejecutivo de creación | Jairo Lezaca |
Director creativo | Patricio Bruno |
Creative | Alejandro Bottas |
Creative | Fabian Chimbo |
Agency Producer | Valentina Arria |
Account Director | Moises Acosta |
Client Team Director | Kleber Molina |
Planificador estratégico | Gabriela Pérez |
General Manager | Cesar Bettencourt |