Jeremiah Knight

Oversee enterprise digital & social for roster clients and new business.

Oversee digital & social for roster clients and new business.

Oversee digital, social, collateral, CRM for roster clients and new business.

Responsible for multiple facets of Lexus' digital presence including dotcom domains, social media, collateral programs, and CRM.

• Provide digital thought leadership for TBWA\Chiat\Day by serving on a steering committee chartered to determine the agency’s future marketing capabilities. Task force reports solely to the Chiat\Day Executive Committee.

• Consult with existing accounts to provide discipline expertise and activation guidance in digital marketing, including mobile, viral, web applications, augmented reality, flash gaming, and social media.

• Integral member of the agency’s new business unit, providing digital strategy for new and prospective Clients.

• Devised marketing strategies for campaign, website, and digital work on Visa, Lucky Brand Jeans, Gatorade, Sony Playstation, Apple, Method, Vivendi/Universal, Mars Petcare, and PUR brands, among others.

• Acting Directorship of the Nissan and Infiniti Interactive accounts through April 2008, as outlined below.

* Acting Directorship of the Gatorade digital account through June 2009.

* Stewardship of the Visa digital account (current).

• Promoted April 1, 2007

• Supervised the Nissan and Infiniti Interactive Marketing teams, including 18 account , 3 analysts, and 15 creatives.

• Managed $21MM FY’07 Infiniti, Nissan, and Nissan Regional Interactive Marketing budgets.

• Spearheaded Low-Cost-Country Outsourcing initiatives for Nissan North America, resulting in roughly $160K savings annually.

• Developed $22MM FY’08 NNA marketing plans, a 4% increase over the previous fiscal year.

• Managed nine account team members responsible for Nissan online advertising efforts.

• Developed emerging media practice for TEQUILA\. Consulted upon and activated relevant emerging media campaign extensions including VOD, DVR, mobile, viral, WiFi, and Second Life.

• Developed revenue-forecasting and scheduling tools to streamline production milestones and increase account productivity.

• Led integration efforts between TEQUILA\ Interactive and partner agencies. Managed $2.3MM FY’05 and $8.7MM FY’06 production budgets.

• Directed team of three during remainder of FY’04 efforts while planning and obtaining client approval on FY’05 Infiniti direct-marketing plans.

• Developed Infiniti “Channel Reports” containing CRM projections, ROI, and contribution projections for Nissan North America.

• Finalized plans and initiated implementation of “Off-Lease Conquesting” initiative in partnership with TransUnion credit bureau, designed to attract new buyers into the Infiniti brand and to assist with conquest objectives.

• Supervised team of two account executives responsible for Infiniti brand CRM and direct-marketing efforts, including launch mailings for the Infiniti QX56, G35x, and M models and ongoing communications with the Infiniti lease and retail customer networks.

• Led development of special ‘hot-lead’ handraiser reports delivered directly to the Infiniti dealer network through a special dealer portal.

• Pioneered launch model campaign “dashboards” to allow Infiniti and Nissan clients the ability to visualize CRM and prospecting results on a weekly basis.

• Spearheaded the creation of financial model designed to demonstrate development expectations and strategic positioning within the educational market for this venture based startup company.

• Administered hiring and human resources, analyzed cash flow, and coordinated with the CEO on budget development and overhead reduction.

• Managed the innovation and implementation of mobile Internet café, satellite uplink, and consumer tracking system for EdmundsLIVE, a test-driving tour for the Edmunds.com automotive research site.

• Supervised the development of the EdmundsLIVE website and databases.

• Managed CRM outreach, including email marketing programs.

• Directed a four-person tech-support team.

• Crafted financial pricing models for year-two contract development.

• Partnered with the Vice President in developing pricing models, contracts, and budgets for two successive intervention literacy programs within the Los Angeles Unified School District.

• Collaborated with school districts in New York, Northern California, Washington, and Florida on the development of intervention contracts.

• Crafted pricing models for technology-based distance-learning initiatives.

• Coordinated with sales, marketing, product management, and operations to ensure contract fulfillment.

• Managed curricula, computer technology, and incentives in 31 Los Angeles Unified schools.

• Supervised and coordinated efforts between Kaplan’s technology team and LAUSD personnel for computer lab and classroom installations within contract timelines.

• Assisted the Dean and Associate Deans of Admissions with the 1998 admissions process, including administration of the admissions databases.

• Read and assessed over 800 applicants to the college. Deliberated with faculty, deans, and staff over applicant candidacy.

• Designed and implemented the orientation programs for 400 new students each year.

• Served as 24-hour dean-on-call, responding to students in crisis and/or emergency situations.

• Trained and supervised 162 Pomona College “Sponsor” peer-advisors over tenure.

• Assisted in selecting and supervising 29 student Residence Hall Staff members each year.

• Conducted student discipline.

• Served as conflict-resolution mediator.

• Duties and responsibilities were primarily the same as those listed above.

• Created Residence Hall Peer-Review Board to consider infractions of residential policies.