Peter  Sena II

Peter Sena II

Founder / Design Thinker / Innovation Catalyst at Digital Surgeons
New York, Estados Unidos


I’m a creative technologist obsessed with the intersection of design, business, entrepreneurship, and strategy.

In 2004, I founded a digital marketing agency called Digital Surgeons to fuse my love of design and technology. In the decade-plus since, we’ve grown into a global innovation & design consultancy that’s uncovered insights, delivered award-winning experiences, and engineered growth for Fortune 50s and startups alike.

I’m passionate about how design thinking can help frame, ideate, and prototype solutions to the complex issues that face today’s organizations. New ways of connecting, making purchases, and consuming media are displacing legacy brands and businesses. But there is opportunity in change — the opportunity to meet your consumers on emerging platforms, connect previously unimaginable dots, and design the brands, business models, and experiences of tomorrow.

I’m a keynote speaker and writer, available for speaking engagements, panels, workshops, article contributions, and podcasts. I’ve appeared at marketing conferences, corporations, and universities such as Yale, Carnegie Mellon, and UPenn’s Wharton School of Business. You can find my editorial contributions in Admap magazine and on TechCrunch, PSFK, VentureBeat, Hubspot, CMO, and Forbes.

Everything starts with a conversation. Let’s have one sometime.


Venture Mentor
New Haven, Estados Unidos
2014 - Presente (6 años 8 meses)
As a Venture Mentor in Yale’s Entrepreneurial Institute, I work with student-lead startups inside of Yale University's incubator to provide strategic counsel. My areas of expertise include the many facets of early stage business and brand building, as well as product development and digital innovation.

Some areas of focus include:
- Monetization Strategy
- Brand and Product Positioning Strategy
- Creative Direction / User Experience
- Launch Strategy and User Acquisition
CEO and Chief Creative Officer
New Haven, Estados Unidos
July 2004 - Presente (16 años 2 meses)
As CEO and Chief Creative Officer, I’m charged with setting a strategic vision that ensures our organization’s design and culture evolve faster than the needs of the market. Above all else, I’m passionate about partnering with visionary entrepreneurs, designers, engineers, and marketers to help them understand and realize their full potential.
Freelance Art Director / Interactive Developer
New York, Estados Unidos
January 2003 - March 2004 (1 año 2 meses)


2001 - 2005 (4 años)

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