Guillaume Aubert
Creative Director at Konbini
France, Francia
Título#PLSChallenge
Campaña #PLSChallenge
Anunciante Red Cross
Marca French Red Cross
PostedNoviembre 2020
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures.
Medio Interactivo
Duración
Production (Agency)
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Director artístico
Motion Designer
Motion Designer
Head of Agency
Director de cuentas
Responsable de cuentas de agencia
Director de proyectos
Head of Business Development
PR manager
Communications Manager

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