Dubai Science Park - "Hostages of Depression"

HoC Dubai

HoC Dubai Dubai, Emiratos Árabes Unidos

Premios

11262

This ad is part of the ACT Responsible Collection

Marca: Dubai Science Park
País: Emiratos Árabes Unidos

Anunciante: Dubai Science Park

Título	Hostages of Depression
Agencia	HoC Dubai
Campaña	Hostages of Depression
Anunciante	Dubai Science Park
Marca	Dubai Science Park
Fecha de primera difusión/publicación	2022 / 2
Sector Empresarial	Salud y productos farmacéuticos
Sinopsis	The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues.
Problema	Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed
Medio	Case Study
Duración	90 seconds
Group Chief Creative Officer	Akhilesh Bagri
Director creativo	Saleh Elghatit
Illustrator	Jiawen Chen
Worldwide Executive Creative Director	Jason Romeyko
Director creativo	Ande Couto
Director creativo adjunto	Oussama Founi
Director artístico	Oussama Founi
Director creativo adjunto	Sameer Suri
Responsable de conceptos / redactor	Sameer Suri
Director artístico	Saaniya Abbas
Responsable de conceptos / redactor	Rana Ahmed
Managing Partner	Rami Hmadeh
Managing Partner	Natalie Shardan
Managing Partner	Azhar Siddiqui
DIRECTOR DE SERVICIO AL CLIENTE	Ramy Abdelrehim
DIRECTOR DE SERVICIO AL CLIENTE	Kathleen Angeles
Chief Communications Officer	Lee Sharrock
Digital Media Director	Suprashv Adarsh Chopra
Media Manager	Tareq Al Masri
Illustrator	Jiawen Chen
Director de publicidad	Mawran Abdulaziz
Director de publicidad	Reem Shaban
Director de publicidad	Saad Yusuf
Director de publicidad	Amy El Askary
Director de publicidad	Sarah Rasmi