The first decision one needs to make when writing their LinkedIn summary is whether or not they are going to talk about themselves in the third person. Which right off the bat, with the exception of very few people, is sort of delusional. As if talking about yourself in the third person might somehow snow people into believing that you have an entire team of publicists working on your behalf and that this summary is an objective analysis of your amazingness that you had no hand in crafting.
Net, I'm going to opt for first person.
I started out using the left side of brain, made an abrupt shift to the right, and have slowly drifted back to somewhere in the middle where I try to leverage an aptitude for using both sides. I started my career in Finance and Accounting in Consumer Packaged Goods (Procter & Gamble), then decided I wanted to do something a bit more creative, and shifted into Brand Management. That didn't quite scratch the itch, so I decided I wanted to be a copywriter. And Barefoot Advertising was born. Now Barefoot Proximity. A BBDO Company and a member of Proximity Worldwide.
After Barefoot was acquired by BBDO, I took a network role within BBDO/Proximity guiding Digital Innovation globally for several years. After that, I continued to guide business strategy as Chairman of Barefoot Proximity, but the innovation work I initiated for the network evolved into something I pursued independently. After 3 years in Barcelona, I returned to Cincinnati where I gave strategic guidance to venture-backed, new business start-ups and helped them take their ideas to market, while continuing to wrestle with the question of what I want to be when I grow up.
In September 2017, Proximity Worldwide separated from BBDO and became a part of the Omnicom Precision Marketing Group. I was asked to serve as Global CEO and to lead the network as we move into the next phase of our evolution as a contemporary CRM agency.