Título | Game of Spoons - Stark |
Agencia | LOLA MullenLowe |
Campaña | Game of Spoons |
Anunciante | Unilever |
Marca | Magnum |
Fecha de primera difusión/publicación | 2019 / 5 |
Sector Empresarial | Helados |
Sinopsis | Each of the spoons are based on four of the most iconic houses of the series: Stark, Lannister, Targaryen and Greyjoy. The spoons were forged in silver and handcrafted by a skilled artisan in a process that took over a month. |
Filosofía | We worked with Magnum and HBO Spain to promote the new Magnum pints and the greeatest series of our time with an outdoor campaign featuring 4 meticulously handcrafted spoons representing the 4 main houses of Game of Thrones. The perfect weapons to attack a delicious pint of Magnum ice cream. |
Medio | Promoción / Diseño de coleccionables |
Responsable de la creación | Chacho Puebla |
Director ejecutivo de creación | Tomás Ostiglia |
Director creativo | Saulo Rocha |
Director creativo | André Toledo |
Director artístico | Fabio Brigido |
Head of Social Media | Fred Bosch |
Responsable de conceptos / redactor | Jaime Ludena |
Director artístico | Camilo Jiménez |
Global Brand Director | Tom Elliston |
Responsable de cuentas de agencia | Oscar Fernandez-Baca |
Productor | Felipe Calviño |
Productor | Diego Baltazar |
Media Agency | Mindshare |
Global Brand Director | Ben Curtis |