|Título||I want your fingers all over my apartment keys|
|Brief||Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.|
|Campaña||Commitment is sexy|
|Sector Empresarial||Sitios internet de comunidades|
|Sinopsis||Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.|
|Problema||Europe's leading dating services.|
|Medio||Prensa y publicaciones|
|Chief Executive Officer (CEO)||Pascal Nessim|
|Chief Executive Officer (CEO)||Charles Georges-Picot|
|Responsable de la creación||Anne de Maupeou|
|Director ejecutivo de creación||Gaëtan du Peloux|
|Director ejecutivo de creación||Youri Guerassimov|
|Miembro del equipo creativo||Laura Aondio|
|Miembro del equipo creativo||Francesca Vitello|
|Miembro del equipo creativo||Virgile Lassalle|
|Associate Director||Sébastien Jauffret|
|Planificador estratégico||Leoda Esteve|
|Planificador estratégico||Alexandre Honoré|
|Responsable de cuentas de agencia||Angelo GIORDANO|
|Ejecutivo de cuentas||Claire Sioufi|
|Director de proyectos||Marine Borreil|
|Social Media Manager||Constance Bonardi|
|Print Producer||Suzanne PEREIRA DIAS|
|Print Producer||Nathalie TURMEL|
Martin has been independent Creative Director since 2006. He star...
WHO? Daniel Lobatón, Creative Director and comic book nerd....
Brijesh leads the creative function for most of DDB Mudra Group's...
As Managing Director of Circus Marketing in LA, I collaborate acr...
Nils Adriaans from Amsterdam has been in the (international) crea...
I am a New-York-based journalist and a copywriter, curious about...