|Título||Looking forward to slipping my underwear in your drawer|
|Brief||Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment.|
|Campaña||Commitment is sexy|
|Sector Empresarial||Sitios internet de comunidades|
|Sinopsis||Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019.|
|Problema||Europe's leading dating services.|
|Medio||Prensa y publicaciones|
|Chief Executive Officer (CEO)||Pascal Nessim|
|Chief Executive Officer (CEO)||Charles Georges-Picot|
|Responsable de la creación||Anne de Maupeou|
|Director ejecutivo de creación||Gaëtan du Peloux|
|Director ejecutivo de creación||Youri Guerassimov|
|Miembro del equipo creativo||Laura Aondio|
|Miembro del equipo creativo||Francesca Vitello|
|Miembro del equipo creativo||Virgile Lassalle|
|Associate Director||Sébastien Jauffret|
|Planificador estratégico||Leoda Esteve|
|Planificador estratégico||Alexandre Honoré|
|Responsable de cuentas de agencia||Angelo GIORDANO|
|Ejecutivo de cuentas||Claire Sioufi|
|Director de proyectos||Marine Borreil|
|Social Media Manager||Constance Bonardi|
|Print Producer||Suzanne PEREIRA DIAS|
|Print Producer||Nathalie TURMEL|
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