Dimitri Guerassimov
Co-President at VMLY&R France
Paris, Francia
TítuloAPPLE
BriefOver the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using the GPS coordinates of production sites or QR codes in its ads, the retailer made them check by themselves the origin of the products they were about to buy...
Agencia
Campaña THE GPS QUALITY LABEL
Anunciante Auchan
Marca Auchan
PostedNoviembre 2019
Sector Empresarial Grandes almacenes, supermercados
Sinopsis Over the past years, Europe has been hit by a series of food scandals. And today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth.And that’s the point: Where does our food really come from and under which circumstances has it been produced ?Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, thanks to Google maps and its street view functionality.By creating the GPS Quality label, Auchan has involved his consumers in the most personal and active way. By using GPS coordinates of production sites or QR codes, the retailer made them check by themselves the origin of the products they were about to buy...
Medio Prensa y publicaciones
Director del grupo de creación
Responsable de la creación
Responsable de la creación
Responsable de la creación
Responsable de conceptos / redactor
Director artístico

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started