Sebastian Nowacki
PR Strategist at Forsman & Bodenfors
Göteborg, Suecia
TítuloProud partner of EuroPride 2018
Agencia
Campaña EuroPride 2018
Anunciante Västtrafik
Marca Västtrafik
Fecha de primera difusión/publicación
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía To celebrate diversity and give room to the LGBTQ community in public space, Västtrafik has invited young artists to repaint six of Gothenburg's iconic trams.

”Public transport embodies diversity and equality. Everyone is welcome, no matter who you are, where you're from, what you believe in or who you fall in love with. With the art exhibition "Proud Trams", we want to support the rights of the LGBTQ community and at the same time celebrate Pride”, said Lars Backström, CEO of Västtrafik.

The colours of the rainbow are represented by the tram line numbers – from the red #5 to the purple #8. The whole rainbow train will be going through the city of Gothenburg during EuroPride.
All the trams have been photographed and framed to be auctioned off. All the proceeds will go to charity organisation RFSL, in support of the fight for the LGBTQ community worldwide.

The artists participating in the manifestation are Ebba Chambert, Linnéa Teljas Puranen, Oscar Andersson, Nathalie Ruejas Jonson, Gustav Gigi Sandin, Linden Carter and Mira Cederwall Victorin.
Medio Televisión
Duración
Responsable de conceptos / redactor
Director artístico
Designer
Head of PR and Activation
Head of PR and Activation
Account Manager
Director
Director de fotografía
Music Company

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