Sebastian Nowacki
PR Strategist at Forsman & Bodenfors
Göteborg, Suecia
Título30,000 cars
Agencia
Campaña 30,000 cars
Anunciante Västtrafik Public Transport
Marca Västtrafik
PostedNoviembre 2019
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative.
Medio Televisión y Cine
Supervisor depublicidad
Director de cuentas
Ejecutivo de cuentas
Director artístico
Responsable de conceptos / redactor
Diseñador
PR Strategist
PR Strategist
Planificador de cuentas
Art
Art
Art
Art
Art
Art
Art

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