Título | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial |
Agencia | BBDO Russia Group |
Campaña | SNICKERS HUNGRY REMIX |
Anunciante | Mars |
Marca | Chocolate bar |
Posted | Noviembre 2017 |
Sector Empresarial | Barras rellenas y chocolatinas |
Sinopsis | THIS SUMMER SNICKERS LAUNCHED A CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" WITH “HUNGER-SYMPTOMS” WRITTEN ON THE BARS. TOGETHER WITH MUSIC BAND “HLEB” WE CREATED 5 CLIPS: ONE NEUTRAL AND FOUR BASED ON HUNGER-TRAITS: “SPACEY”, “WHINY”, “CONFUSED”, “IRRITABLE”.WITH HELP OF SHAZAM USERS COULD WATCH NEW VIDEOS’ RELEASE STRAIGHT ON THE PACKAGING AND LATER WATCH AN INTERACTIVE VIDEO ON THE SEPARATE LANDING SWITCHING BETWEEN OUR FIVE CLIPS SYNCHRONIZED FRAME-TO-FRAME |
Medio | Interactivo |
Director ejecutivo de creación | Alexey Fedorov |
Jefe del grupo de creación | Natasha Teddy |
Responsable de conceptos / redactor | KONSTANTIN BUSHMANOV |
Director de arte digital | Andrey Krusanov |
Strategy/Planning | Alexandra Sagalovich |
Account Management | Anastasia Vikulina |
Ejecutivo de cuentas | YULIA NAZAROVA |
TV Production | Irina Noruzi |
Productor digital | Yuriy Marin |
Productor digital | TIM BARDOVSKY |