Alexandra Sagalovich
Digital at BBDO Russia Group
Moscow, Rusia
TítuloA 36 Hour Live Stream to Celebrate a 30 Second Live Commercial
Agencia
Campaña SNICKERS HUNGRY REMIX
Anunciante Mars
Marca Chocolate bar
PostedNoviembre 2017
Sector Empresarial Barras rellenas y chocolatinas
Sinopsis THIS SUMMER SNICKERS LAUNCHED A CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" WITH “HUNGER-SYMPTOMS” WRITTEN ON THE BARS. TOGETHER WITH MUSIC BAND “HLEB” WE CREATED 5 CLIPS: ONE NEUTRAL AND FOUR BASED ON HUNGER-TRAITS: “SPACEY”, “WHINY”, “CONFUSED”, “IRRITABLE”.WITH HELP OF SHAZAM USERS COULD WATCH NEW VIDEOS’ RELEASE STRAIGHT ON THE PACKAGING AND LATER WATCH AN INTERACTIVE VIDEO ON THE SEPARATE LANDING SWITCHING BETWEEN OUR FIVE CLIPS SYNCHRONIZED FRAME-TO-FRAME
Medio Interactivo
Director ejecutivo de creación
Jefe del grupo de creación
Responsable de conceptos / redactor
Director de arte digital
Strategy/Planning
Account Management
Ejecutivo de cuentas
TV Production
Productor digital
Productor digital

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