Patrón Tequila - "62 Hands - The Pursuit of Patrón"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

4310

Marca: Patrón Tequila
País: Estados Unidos

Anunciante: The Patrón Spirits Company

Título	62 Hands - The Pursuit of Patrón
Agencia	Publicis Sapient
Campaña	62 Hands - The Pursuit of Patrón
Anunciante	The Patrón Spirits Company
Marca	Patrón Tequila
Fecha de primera difusión/publicación	2017 / 10
Sector Empresarial	Bebidas alcohólicas
Sinopsis (Lengua original)	Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured.
Resultado (Lengua original)	The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge.
Medio	Web Film
Duración	82 seconds
MOTION DESIGN	Luther Himes
Responsable de conceptos / redactor	Emily Starolis
Director artístico	Mike Sakoonserksadee
Diseñador	David Jameson
Diseñador	Luke Kiely
Client Partner	Jessie Bloede
Director de proyectos	Rachel Barber
Account Planning Director	Beth Stone
Central Production Lead	Kirsten Harthill
Productora	Kamp Grizzly