Harjot Singh

Harjot Singh

Chief Strategy Officer at McCann Worldgroup EMEA
London, Reino Unido

Sumario

Harjot is an award winning strategist with over 20 years of industry experience. A true globalist, he has lived in 6 countries across 3 continents; working for some of the most famous brands and agencies in the world.


Over the last 2 decades Harjot has has held senior, regional and global planning and leadership roles; in North America, China, and Asia and worked on nearly every category from packaged goods to banking, retail, paints, telecom, tourism, cosmetics, credit cards and governments.


Harjot joined the global strategy team at McCann Worldgroup in New York, in January 2011. He was subsequently promoted and transferred to the EMEA head quarters in London in January 2015. As Chief Strategy Officer of Europe, he is responsible for leading strategic planning across all McCann Worldgroup offices in the region, spanning 29 countries and including Truth Central EMEA -the regional outpost of McCann Worldgroup's proprietary, global intelligence unit . Under his leadership McCann Worldgroup Europe has been ranked as the most effective agency network in the Effies.
A frequent speaker and panelist at many industry forums, universities and events, and a jury member for the Effies and several other awards shows, Harjot’s approach to strategy is steeped in common sense and energised by a passion to make the brilliant obvious. 

Experiencia en el sector

Positions

Chief Strategy Officer
London, Reino Unido
January 2015 - Presente (5 años 8 meses)
Head of integrated strategy for McCann Worldgroup, Europe.
Executive Vice President, Global Strategy Director
New York, Estados Unidos
February 2011 - Presente (9 años 7 meses)
Global head of integrated strategy for GMI, Nestle CPW.
Senior Vice President, Head of Creative Strategy
Vancouver, Canadá
March 2009 - February 2011 (1 año 11 meses)
Management team member and Head of Planning for Canada.
VP, Strategic Planning
Toronto, Canadá
January 2008 - March 2009 (1 año 2 meses)
Nucleus
Toronto, Canadá
2006 - 2008 (2 años)
Integrated Strategy leadership for Bank of Montreal Financial group, Shoppers Drug Mart and Coca Cola brands
Planning Director - China
BBDO Worldwide
China
February 2003 - August 2006 (3 años 6 meses)
Management team member and Head of Planning for China, and part of Regional planning leadership team for Asia Pacific. Towards the end of my tenure in China I was part of the Global Allianz leadership team at BBDO Berlin.
Account Planning Director
Gurgaon, India
2000 - 2003 (3 años)
Cross market strategic planning leadership on key accounts and national practice lead for Y&R's proprietary planning tool - Brand Asset Valuator

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