Harjot Singh
Chief Strategy Officer at McCann Worldgroup EMEA
London, Reino Unido
TítuloThe Non-Issue
BriefOne fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'.
Campaña The Non-Issue
Anunciante Groupe l’Oréal
Marca L’Oreal & British Vogue
Fecha de primera difusión/publicación
Sector Empresarial Maquillaje
Sinopsis In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.

“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.

The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
Medio Prensa y publicaciones
Director ejecutivo de creación
Director creativo
Director ejecutivo de creación
Integrated Creative Director
President / Executive Creative Director
Creative President
Beauty Team President
President & Chief Creative Officer
President & Chief Creative Officer
Creative Excellence Manager
Head of Social Media
Global Account Director
Global Planning Director
Chief Strategy Officer
Chief Production Officer
Planning Partner
Junior Planner
Managing Partner
Senior Account Manager
Project Director
Director artístico
Art Director Assistant
Global Brand President
Managing Director
General Manager
Creative Strategy
AR/VR Business Development Facebook

Personas relacionadas con esta creación

Anuncios Relacionados


Crea tu Perfil Público and become a member of AdForum

Get Started