3M - "Baby Girl"

Cheil Germany

Cheil Germany Schwalbach, Alemania

Premios

8678

Marca: 3M
País: Alemania

Anunciante: 3M

Título	Baby Girl
Agencia	Cheil Germany
Campaña	The Adhesive Billboards That Keep Sticking In Your Mind
Anunciante	3M
Marca	3M
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Equipamiento de oficina
Sinopsis	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medio	Billboard
Duración	75 seconds
Supervisor de clientes	Andy Wong
Business Director	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
Responsable de la creación	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
Director creativo	Arnab Biswas
Director creativo adjunto	Ivan Au
Responsable de conceptos / redactor	Chris Druecks
Responsable de conceptos / redactor	Paul Chan
Director artístico	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
Productor de la agencia	Cindy Steigerwald
Illustrator	Buff Diss
Typographers	Buff Diss
Tipógrafo	Arnab Biswas