Trang Le Thu
Designer at Cheil Germany GmbH
Frankfurt Am Main Area, Germany, Alemania
TítuloThe Adhesive Billboards That Keep Sticking In Your Mind
BriefWhen it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
Agencia
Campaña The Adhesive Billboards That Keep Sticking In Your Mind
Anunciante 3M
Marca 3M
Fecha de primera difusión/publicación
Producto Extra Heavy Duty Duct Tape
Sector Empresarial Equipamiento de oficina
Sinopsis When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where the billboard had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medio Billboard
Duración
Director creativo
Director creativo
Director creativo
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
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Productor de la agencia
Diseñador gráfico

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