Trang Le Thu
Designer at Cheil Germany GmbH
Frankfurt Am Main Area, Germany, Alemania
TítuloHey Macarena
Campaña The Adhesive Billboards That Keep Sticking In Your Mind
Anunciante 3M
Marca 3M
Fecha de primera difusión/publicación
Sector Empresarial Equipamiento de oficina
Sinopsis When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.
Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.
Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medio Billboard
Supervisor de clientes
Business Director
Creative Service Associate Director
Global Chief Creative Officer
Responsable de la creación
Executive Creative Directors
Executive Creative Directors
Executive Creative Directors
Director creativo
Director creativo adjunto
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Art Directors
Art Directors
Productor de la agencia

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