|Campaña||The Adhesive Billboards That Keep Sticking In Your Mind|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Equipamiento de oficina|
|Sinopsis|| When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.|
Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.
Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
|Supervisor de clientes||Andy Wong|
|Business Director||Jong Bin Lee|
|Creative Service Associate Director||Denise Chan|
|Global Chief Creative Officer||Malcom Poynton|
|Responsable de la creación||Roland Rudolf|
|Executive Creative Directors||Paul Chan|
|Executive Creative Directors||Thomas Schroeder|
|Executive Creative Directors||Joern Welle|
|Director creativo||Arnab Biswas|
|Director creativo adjunto||Ivan Au|
|Responsable de conceptos / redactor||Chris Druecks|
|Responsable de conceptos / redactor||Paul Chan|
|Director artístico||Rafael Magessi|
|Art Directors||Daniel Baek|
|Art Directors||Trang Le Thu|
|Productor de la agencia||Cindy Steigerwald|
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