|Título||Land of Emojis (1mn)|
|Campaña||Samsung Land of Emojis|
|Sector Empresarial||Telefonía móvil y buscapersonas|
|Sinopsis||Samsung Land of Emojis is mobile app and campaign that empowered hundreds of thousands of Germans to make a positive statement about diversity on a personal level as well as for the whole world to see.The campaign started across multiple channels using digital and ambient media and featuring (mobile) websites as well as an innovative mobile app by asking the audience to create their very own personalized emoji sets which then could be used on any digital device for messaging.The three months long campaign period then culminated in a literally symbolic message of positivity in one of Germany's largest outdoor installations.On the annual national “Day of Germany Unity”, all emojis created by the audience were projected onto the Brandenburg Gate in a spectacular, live-rendered 3D mapping, creating a new temporary symbol of diversity that presented itself as an ideal photo opportunity to share with people around the world.Adding to the local cultural importance was the fact that the Brandenburg Gate as a national public monument is usually prohibited from any commercial use.Getting the permission for the 3D mapping on this symbolic landmark was only possible because all the content, namely the personalized emojis had been co-created by the audience itself, thus proving the power and larger cultural relevance of the campaign message.|
|Responsable de la creación||Roland Rudolf|
|Executive Creative Director||Joern Welle|
|Creative Director||Arnab Biswas|
|Responsable de conceptos / redactor||Chris Druecks|
|Director artístico||Sonja Fritsch|
|Director artístico||Alexander Neusinger|
|Director artístico||Trang Le Thu|
|Head of Development||Christoph Fischer|
|UX Designer||Marco Heutink|
|Agency Producer||Moritz Gillrath|
|Chief Executive Officer||Volker Selle|
|Business Director||Hong-Seuk Lim|
|Account Director||Stefan Prilip|
|Director Public Relations||Roman Laufer|
|Project Manager||Jan Dörmann|
|Director de proyectos||Valentina Zehe|
|Director de proyectos||Anna Mrass|
|Retail Designer||Malte Nowag|
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