| Título | Deisel: Go With the Fake |
| Agencia | Publicis New York |
| Campaña | Deisel: Go With the Fake |
| Anunciante | Diesel |
| Marca | Diesel |
| Fecha de primera difusión/publicación | 2018 / 1 |
| Sector Empresarial | Almacenes de ropa y accesorios |
| Sinopsis | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
| Medio | Web Film |
| Duración | |
| Audio Record | Duotone Audio Group |
| Planificador estratégico | Noa Dekel |
| Creative Agency | Publicis Italy |
| Director ejecutivo de creación | Luca Pannese |
| Director ejecutivo de creación | Luca Lorenzini |
| Responsable de conceptos / redactor | Bryce Hooton |
| Director artístico | Kristen Koop |
| Chief Production Officer | Lisa Bifulco |
| Productor ejecutivo | Tim LeGallo |
| Business Manager | Adrienne Ludvigsen |
| Director de cuentas | Melanie Lyon |
| Director de cuentas | James Bundy |
| Director creativo | Bruno Bertelli |
| Director creativo | Cristiana Boccassini |
| Digital Creative Director | Milos Obradovic |
| Digital Creative Director | Mihnea Gheorghiu |
| Social Media Manager | Doina Tatu |
| DIRECTOR DE SERVICIO AL CLIENTE | Barbara Pusca |
| Responsable de cuentas de agencia | Camilla Poli |
| Productora | Rival School Pictures |
| Realizador | Andrew Lane |
| Productor ejecutivo | James Blom |
| Production Supervisor | Doug Smith |
| Asst. Production Supervisor | Connor Vassar |
| Montaje | Cosmo Street |
| Montador | Aaron Langley |
| Productor de la productora | Paolo Solarte |
| Música | Alessandro Cristofori |
| Música | Diego Perugini |
| Responsable de la creación | Andy Bird |
| Head of Social Media | Stefano Perazzo |
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