Diesel - "Diesel Haute Couture FW18"

Publicis Italy

Publicis Italy Milan, Italia

Premios

17380

Marca: Diesel
País: Italia

Anunciante: Diesel

Título	Diesel Haute Couture FW18
Brief	The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Agencia	Publicis Italy
Campaña	Ha̶u̶te Couture FW18
Anunciante	Diesel
Marca	Diesel
Fecha de primera difusión/publicación	2018 / 9
Sector Empresarial	Ropa, moda y calzado
Sinopsis	This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Medio	Web Film
Duración	93 seconds
Productora	Stink Films
Colorization	The Mill New York
Postproducción	MPC LDN
Global Chief Creative Officer	Bruno Bertelli
Chief Executive Officer (CEO)	Bruno Bertelli
Responsable de la creación	Cristiana Boccassini
Director creativo	Thiago Cruz
Director creativo	Mihnea Gheorghiu
Director creativo adjunto	Simone Di Laus
Responsable de conceptos / redactor	James Andrews
Director artístico	Alex Eftimie
Responsable de conceptos / redactor	Anton Michael Kuerschner
Head Of Planning	Bela Ziemann
Planificador estratégico	Monica Radulescu
Responsable de la producción	Francesca Zazzera
Productor	Marijana Vukomanovic
Comprador de arte	Caterina Collesano
Designer	Gianluca Chinnici
DIRECTOR DE SERVICIO AL CLIENTE	Eleni Charakleia
DIRECTOR DE SERVICIO AL CLIENTE	Barbara Pusca
Jefe de cuentas	Filippo D’Andrea
Head of Social Media	Stefano Perazzo
Social Media Manager	Doina Tatu
Realizador	Jovan Todorovic
Productor ejecutivo	Blake Powell
Productor de la productora	Natalie Jacobson
Director de fotografía	Christophe Collette
Fotógrafo	Vitali Gelwich
Montador	Milena Petrovic
Colorista	Mikey Rossiter
Postproducción	Ryan Hancocks
Música	Sizzer
Music Supervision	Michael Bertoldini