Título | Epidemic |
Agencia | BBDO New York |
Campaña | Epidemic |
Anunciante | Monica Lewinsky / Anti-Bullying |
Marca | Monica Lewinsky / Anti-Bullying |
Fecha de primera difusión/publicación | 2019 / 10 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | At first glance, this interactive PSA (designed to be watched on a smartphone) seems to tell the story of a young girl growing sicker from a health epidemic. At the end of the clip, viewers are prompted to enter their phone number to find out what really happened. The exact same film plays again, but this time the viewer receives real text messages at the same time as the girl in the video. It becomes clear she is a victim of cyberbullying. |
Medio | Web Film |
Duración | |
Responsable de la creación | Greg Hahn |
Worldwide Chief Creative Officer | David Lubars |
VP Creative Director | Bianca Guimaraes |
Director creativo | Roberto Danino |
VP Creative Director | Gary du Toit |
VP Creative Director | Lance Vining |
Director creativo adjunto | Jim Connolly |
Director of Integrated Production | David Rolfe |
Productor ejecutivo | Jessica Coccaro |
Executive Producer, Digital | James Young |
Developer | Alex Massicott |
Developer | Nick Russo |
Digital Resource Manager | Jimmy Mcgee |
Brand Strategy | Dexter Blumenthal |
Marketing Project Lead | Crystal Lin |
Productora | Sanctuary Content |
Realizador | Cole Webley |
DP | Paul Meyers |
Productor ejecutivo | Preston Lee |
Productor ejecutivo | Kristen Bedard-Johnson |
Productor delegado | Noah Thomason |
Montaje | Arcade Edit |
Montador | Paul Martinez |
Assistant Editor | Chris Angel |
Assistant Editor | Jeff Lopus |
Editorial Executive Producer | Sila Soyer |
Editorial Producer | Fanny Cruz |
Telecine | Company 3 |
Colorista | Tom Poole |
Executive Producer, Color | Ashley McKim |
Color Producer | Alexandra Lubrano |
Finishing | Arcade Edit |
Flame Artist | Tristian Wake |
Flame Artist | Mark Popham |
After Effects Artist | Riccardo Sinti |
Música | Human |
Compositor de música | Sloan Alexander |
Executive Music Producer | James Dean Wells |
Ingeniero de sonido | Sloan Alexander |