Bruce Lee
Founding and Chief Creative Partner at IPNY, Inc., New York
New York, Estados Unidos
TítuloThe Miracle of Science with Soul
Campaña The Miracle of Science with Soul
Anunciante City of Hope Comprehensive Cancer Center
Marca City of Hope
PostedDiciembre 2018
Sector Empresarial Hospitales & Clínicas
Sinopsis One of the world’s foremost cancer centers, City of Hope does not get credit for the many scientific innovations pioneered on its Southern California campus. Our campaign is changing that. In this integrated launch we show that when compassionate care unites with scientific discovery, more lives are saved. It is truly “The miracle of science with soul.”
Resultado Since its launch, the campaign has increased brand awareness, inpatient visits and outpatient visits. And online donations are up over the previous year.
Medio Billboard
Chief Creative Partner

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