Bruce Lee
Founding and Chief Creative Partner at IPNY, Inc., New York
New York, Estados Unidos
TítuloWho's the hero behind the mask? (FB)
Campaña Who's the hero behind the mask?
Anunciante Dana-Farber Cancer Institute
Marca Dana-Farber Cancer Institute
Fecha de primera difusión/publicación
Sector Empresarial Hospitales & Clínicas
Sinopsis The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the

hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general.

Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners.

Medio Redes Sociales
Chief Creative Partner

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