Poonnapa Chuayboon

Poonnapa Chuayboon

Senior Consultant at Creative Juice
Bangkok Metropolitan Area, Thailand, Tailandia

Sumario

Former dramatic arts student turned into curious mind strategist with special interest in people and motivations behind our actions. Aiming to master communications in fast moving world, capitalizing my skills of capturing human insights and deliver impactful works.

fangpoonnapa.weebly.com

Positions

Senioe consultant
Bangkok, Tailandia
April 2017 - Presente (3 años 4 meses)
AWARD
Scripted 2017 Asia Marketing Strategy award winning video case for PTT , National oil and gas company

COMPANY’S DEVELOPMENT
Led team of 9 people in Creative Juice on a pilot project, grounding new way of working for the company.
Strategy Consultant
Bangkok, Tailandia
September 2014 - April 2017 (2 años 7 meses)
TMB [Thailand’s challenging bank]
- Won TMB pitches ‘twice’, revealing perception problem obstructing the brand to reach its goal.
- Nailed down problem and solution against client brief. Led 15/9 insurance to new source of business, resulted in its highest sales record.

KING POWER [Thailand Largest Duty Free Retailer]
- Created simple and culturally relevant idea – proverbs - adopted in creative execution, resulted in 10% sales increased in a quarter, 119% of member spent over a million baht a year. Finally, client requested to do second episode.
- Drew new-to-travel-abroad to King Power with action-oriented digital plan. Increased 298% website traffic. Improved online retention, reach, views and engagement.

BRAND’S ESSENCE OF MUSHROOM
- Jigsawed pieces of content to convey health benefit under Thai regulation restrictions, convinced 50% of campaign audiences to consume more than 3 bottles a month.

Formación

MSc in Corporate Brand Management

September 2009 - August 2010 (11 meses)

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