Sumario
Alexandre first started his career in the advertising industry in 2012 at Fred & Farid Paris, where he gathered experience and practice in Creative Technology as Digital Producer, and displayed a strong instinct for strategy.
In 2015, he joined Magic Garden Agency as Head of Digital, in charge of giving a strong direction in Brand Experiences digitalization, and in 2016, joined M&C Saatchi GAD as Digital Strategy Director.
Alexandre works currently as the leading expert of Communications Planning at TBWA Paris since April 2021, participated in 5 Awarded projects and also teaches Strategy & Influence at ISCOM advertising school in Paris.
Idiomas
- Francés - Native
- Inglés - Pro
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Positions
Communications Planning Director
Boulogne-Billancourt, Francia
April 2021 - Presente (3 años)
Work done for Stellantis Group, Winamax, Lesieur (Avril group brands), Facebook and Safetykleen on International Budgets - Multi-Sector B2C and B2B communications.
- Brand, Campaign & Innovation Strategic Planning.
- Workshop & Conference Animation.
- Trends Monitoring (Social Listening, Trends Engine - Sparks & Honey)
- Campaign KPI definition.
- Definition of key target audience segments based on data analysis (using Statista, SEMRush, Kantar TGI & Kolsquare).
- Customer Journey Modelization.
- Messaging Strategy.
- On/Offline Acquisition, Customer Engagement & Conversion strategies development.
- Digital Ecosystem Planning.
- Signal Mapping on client websites.
- Campaign Reporting & Optimization.
- Brand, Campaign & Innovation Strategic Planning.
- Workshop & Conference Animation.
- Trends Monitoring (Social Listening, Trends Engine - Sparks & Honey)
- Campaign KPI definition.
- Definition of key target audience segments based on data analysis (using Statista, SEMRush, Kantar TGI & Kolsquare).
- Customer Journey Modelization.
- Messaging Strategy.
- On/Offline Acquisition, Customer Engagement & Conversion strategies development.
- Digital Ecosystem Planning.
- Signal Mapping on client websites.
- Campaign Reporting & Optimization.
Teacher
Paris, Francia
December 2018 - Presente (5 años 4 meses)
Specialized teaching about Communication Crisis and Social Listening at ISCOM Paris
- Communications Planning on all clients projects.
- Acquisition and retention strategic planning for digital projects
- Multi-channel tactics development for 360 advertising campaigns and long term ecosystem setup
- Social Media Planning
- Influencer ecosystem conception
- Animation of client workshops and trainings.
- Acquisition and retention strategic planning for digital projects
- Multi-channel tactics development for 360 advertising campaigns and long term ecosystem setup
- Social Media Planning
- Influencer ecosystem conception
- Animation of client workshops and trainings.
- Account management on all Google & YouTube agency projects.
- Management of a team of project managers
- Management of a team of project managers
- Pre-sales support : Feasibility studies, estimates, planning, project reality check , organization & process setup.
- Creative technology.
- Production Management : Follow-up & support of project managers for all digital activations, ressources planning, and management of third party contractors.
- Commercial prospection and profitability management.
- Creative technology.
- Production Management : Follow-up & support of project managers for all digital activations, ressources planning, and management of third party contractors.
- Commercial prospection and profitability management.
CLIENTS :
Managed 17+ projects for Guerlain, Audi AG, Carambar, Société Générale, Diesel Fragrances, Hollywood Chewing Gum, Equidia, Crédit du Nord, Bongrain SA, Quick, NRJ Mobile, Mobalpa, Domyos...
PROJECT MANAGEMENT
• Brief, Planning, Scope, Budget quotation, Functional Specifications Documents
• Consulting, customer relationship
• Team management: creatives, developers, project managers and contractors
• Web content management (Wordpress, Drupal, Zend based framework)
• Google Analytics data management
CONCEPTION
• Wireframing (Axure, Balsamiq)
• Sitemapping (X-Mind)
• IA and algorithm design
• Web Design (Photoshop)
TECHNICAL
• Upstream consulting/recommendation/feasibility analysis,
• Management & communication with technical contractors
INTERNAL ORGANIZATION
• Internal processes setup and workflow organisation
• Template document creation for Project Management
Managed 17+ projects for Guerlain, Audi AG, Carambar, Société Générale, Diesel Fragrances, Hollywood Chewing Gum, Equidia, Crédit du Nord, Bongrain SA, Quick, NRJ Mobile, Mobalpa, Domyos...
PROJECT MANAGEMENT
• Brief, Planning, Scope, Budget quotation, Functional Specifications Documents
• Consulting, customer relationship
• Team management: creatives, developers, project managers and contractors
• Web content management (Wordpress, Drupal, Zend based framework)
• Google Analytics data management
CONCEPTION
• Wireframing (Axure, Balsamiq)
• Sitemapping (X-Mind)
• IA and algorithm design
• Web Design (Photoshop)
TECHNICAL
• Upstream consulting/recommendation/feasibility analysis,
• Management & communication with technical contractors
INTERNAL ORGANIZATION
• Internal processes setup and workflow organisation
• Template document creation for Project Management
Formación
Digital Media & Arts Graduate
January 2012 - June 2012 (5 meses)
Master 2 - Multimedia Project Management
September 2008 - June 2012 (3 años 9 meses)
Baccalauréat Scientifique
September 2003 - June 2006 (2 años 9 meses)
Other professional activities
PHNX 2022
Awards Jury Member
