Aides - "Love Exists"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

9974

This ad is part of the ACT Responsible Collection

Marca: Aides
País: Francia

Anunciante: Aides

Título	Love Exists
Agencia	TBWA\PARIS
Campaña	Love Exists
Anunciante	Aides
Marca	Aides
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Sinopsis	While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. Thanks to the donation by SMS, everyone can support the fight: to give 3€, 5€ or 10€, just send DON3, DON5 or DON10 at 92616. Brief Explanation Nothing should replace love A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action: the donation by SMS.
Medio	Televisión y Cine
Duración	85 seconds
Sound Design	\ELSE
Productora	\ELSE
Producción de sonido	Capitaine Plouf
Director artístico	François Claux
Director artístico	Swann Richard
Director ejecutivo de creación	Benjamin Marchal
Director ejecutivo de creación	Faustin Claverie
Account Management	Anne Vincent
Account Management	Véronique Fourniotakis
Account Management	Marion Floch
Account Management	Thomas Devynck
Responsable de conceptos / redactor	François Claux
Responsable de conceptos / redactor	Swann Richard
Head of TV	Maxime Boiron
Productor	Léa Gosselin
Productor	Cathy Pericone
Head of Music	Olivier Lefèbvre
Sonido	Olivier Lefèbvre
Música	Fabrice Pouvreau
Productor de sonido	Fabrice Pouvreau
Music Art Director	Ferdinand HUET
Compositor de música	Nicolas Neidhardt
Tipógrafo	Melody Leblond
Director de publicidad	Christian Andréo
Director de publicidad	Nathalie Gautier
Director de publicidad	Antoine Henry
Director de publicidad	Charmaine Da Costa Soares
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director & Copywriter	FranÃ§ois Claux
Copywriter & Art Director	Swann Richard
Head of TV	Maxime Boiron
Producer	Lea Gosselin
Producer	Cathy Pericone
Head of Music & Sound	Olivier Lefebvre
Music & Sound producer	Fabrice Pouvreau
Music Art Director	Ferdinand Huet
Music Composer	Nicolas Neidhardt
Musical Arrangement	Guillaume Le Guen
Musical Arrangement	SÃ©bastien Cannas
Typographer	Melody Leblond
Advertiser Supervisor	Christian Andreo
Advertiser Supervisor	Nathalie Gautier
Advertiser Supervisor	Antoine Henry
Advertiser Supervisor	Charmaine Da Costa Soares
Agency Account Management	Anne Vincent
Agency Account Management	VÃ©ronique Fourniotakis
Agency Account Management	Marion Floch
Agency Account Management	Thomas Devynck
Entrant Company	TBWA\PARIS
Idea Creation	TBWA\PARIS
Production	TBWA\ELSE
Production	CAPITAINE PLOUF