Project Alert Violence Against Women - "Questions"

Up In The Sky

Up In The Sky Lagos, Nigeria

1292

Marca: Project Alert Violence Against Women
País: Nigeria

Anunciante: Project Alert Violence Against Women

Título	Questions
Agencia	Up In The Sky
Campaña	Stop The Blame
Anunciante	Project Alert Violence Against Women
Marca	Project Alert Violence Against Women
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	STOP THE BLAME
Sinopsis	IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
Filosofía	This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
Problema	In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
Resultado	So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
Medio	Web Film
Duración	141 seconds
Más información	http://www.projectalertnig.org/
Concepción / Redacción	JESSICA IWAYEMI
Chief Agency Producer	Bolanle Akintomide
Director creativo	Omaga Idirigbe
Illustrator	Olisa Ogbolu
Brand Management/Strategy	Olawale Mada