Jamie Peate
Global Head of Retail Strategy / Head of Effectiveness at McCann Worldgroup UK
London, Reino Unido
TítuloConclusion ft. Kevin The Carrot 2017
Campaña Kevin and Katie
Anunciante Aldi
Fecha de primera difusión/publicación
Sector Empresarial Grandes almacenes, supermercados
Sinopsis When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. 
Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. 
Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes.
Medio Televisión
Advertising Agency
Director creativo
Director creativo
Productor de la agencia
Director de cuentas
Strategic Planning Director
Media Agency UM Manchester

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