|Título||Mother’s Day 3D World|
|Agencia||Boys and Girls|
|Campaña||Mother’s Day 3D World|
|Fecha de primera difusión/publicación|
|Filosofía|| Fitbit launch ‘Mother’s Day 3D World’ a 20-second animated film directed and animated by Cookie Studio. The film takes viewers on an excursion through a spring-time world of blooming flowers, kettlebells and yoga mats to promote its fitness watches for Mother’s Day.|
The animated dimension is the second iteration for Fitbit created by London-based Cookie Studio, following a winter wonderland execution for Christmas.
n order to adapt the Fitbit world for this occasion, it was important that the design and palette were consistent with Fitbits brand colours, but clearly marked a change in season from the winter world.
|Directed and Produced by||Cookie Studio|
|Creative Director||Thiago Maia|
|3D Modeling||Nicola Destefanis|
|Creative Director||Laurence O Byrne|
|Director artístico||Katie Kidd|
|Account Director||Caroline Keogh|
|Account Manager||Sorcha Brady|
|Digital Strategist||Aoife Murphy|
|Music/Sound Design||denis kilty|
|Director of Digital Marketing||Briain Curtin|
|eCommerce for Fitbit EMEA||Briain Curtin|
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