Shannon Stephaniuk
Public Relations at FCB/SIX
New York, Estados Unidos
TítuloGo Back To Africa
Agencia
Campaña Go Back To Africa
Anunciante Black & Abroad
Marca Black & Abroad
Fecha de primera difusión/publicación
Sector Empresarial Agencias de viajes, mayoristas
Sinopsis Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.
Medio Interactivo
Duración
Postproducción
Director ejecutivo de creación
Director creativo adjunto
Director creativo adjunto
Responsable de conceptos / redactor
Diseñador
Director de cuentas
Integrated Producer
Producer
EVP Strategy
Strategy Director
Strategist
Data Analytics Manager
Data Analyst
VP, Head of Data and Technology
Product & Technology Solutions
Front End Developer
President
SVP, Director of Global Communications & PR
Agency
Montador
Montador
Assistant Editor
Productor ejecutivo
Productor ejecutivo
Media Agency
PR manager
PR Agency
Music & Sound Design
Music Producer
Sound Engineer
Media Producer

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