| Título | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Agencia | Zulu Alpha Kilo |
| Campaña | Small But Mighty |
| Anunciante | Consonant Skincare |
| Marca | HydrExtreme |
| Posted | Noviembre 2019 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Sinopsis | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Medio | Case Study |
| Responsable de la creación | Zak Mroueh |
| Director creativo | Susie Lee |
| Director creativo | Gary Watson |
| Design Director | Ryan Booth |
| Diseñador | Kevin Sato |
| Diseñador | Gala Tanaskovitch |
| Director artístico | Kevin Sato |
| Director artístico | Caroline Sierra-Bornais |
| Responsable de conceptos / redactor | Vinay Parmar |
| Responsable de conceptos / redactor | Monika Leck |
| Responsable de conceptos / redactor | Luke McNeill |
| Director de publicidad | William Baker |
| Director de publicidad | Kristina Breckon |
| Studio Artist | Anna Harju |
| Studio Artist | Ashleigh O’Brien |
| Studio Artist | Andrew Martin |
| Studio Artist | Brandon Dyson |
| Studio Manager | Greg Hepinstall |
| Productor de la agencia | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| Fotógrafo | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |
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