|Título||Zac Efron’s Performance Test|
|Campaña||Zac Efron’s Performance Test|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Mallas, calcetines, medias|
|Filosofía|| Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. |
In a humorous new campaign created by NYC-based indie film and content studio Bindery and in partnership with Bombas, a comfort-focused DTC apparel brand, the spots enlist Efron to test out its performance socks and make sure that they live up to the “Efron standard.”
In the :90 hero spot, Efron receives a box of Hex Tec socks from Bombas co-founders - Dave Heath and Randy Goldberg - asking him to put them through the ringer. Efron then engineers a series of tests...some more unconventional than others.
|Founder, Chief Brand Officer||Randy Goldberg|
|Founder & CCO||Aaron Work|
|VP of Communications||Emily Hofsetter|
|VP, Content||Jessica Krantz|
|Responsable de conceptos / redactor||Sam Bartos|
|Partner, Executive Producer||Carter Collins|
|Head of Post Production||Jen Gothard|
|Actor /Celebridad||Zac Efron|
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