Jen Gothard
Head of Post Production at Concrete + Clay
TítuloZac Efron’s Performance Test
Campaña Zac Efron’s Performance Test
Anunciante Bombas
Marca Bombas
Fecha de primera difusión/publicación
Sector Empresarial Mallas, calcetines, medias
Filosofía Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks.

In a humorous new campaign created by NYC-based indie film and content studio Bindery and in partnership with Bombas, a comfort-focused DTC apparel brand, the spots enlist Efron to test out its performance socks and make sure that they live up to the “Efron standard.”

In the :90 hero spot, Efron receives a box of Hex Tec socks from Bombas co-founders - Dave Heath and Randy Goldberg - asking him to put them through the ringer. Efron then engineers a series of tests...some more unconventional than others.
Medio Interactivo
Founder, Chief Brand Officer
Founder & CCO
VP of Communications
VP, Content
Responsable de conceptos / redactor
Partner, Executive Producer
Head of Post Production
Actor /Celebridad

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