Kelly Fredrickson

Kelly Fredrickson

President at Mullen Lowe Boston
Boston, Estados Unidos


29 years in and still loving the business of marketing & advertising and creating ideas that move people. Ideas that move people can inspire and connect with customers which drives revenue. Mar... ...


Boston, Estados Unidos
February 2018 - Presente (3 años 7 meses)
svp/channel marketing executive
Bank of America
Estados Unidos
May 2008 - January 2018 (9 años 8 meses)
svp/channel marketing executive- creative, brand and agency management • Provide best-in-class creative leadership in strategy, development, execution and integration for all channels and lines of business, ensuring message cohesiveness and consistency of our advertising assets across the BAC brands; Bank of America, Merrill Lynch and UST. • Provide best-in-class thought leadership in the agency space, act as "talent lead" to ensure the best agency matches and engagement to serve LOB, Channel partner and Enterprise needs. Lead all agency searches without the aid of outside consultants and have created an agency relationship survey process that is considered top in the field and has been adopted by other brands.• Drive consistency in brand voice, communications throughout customer experience, creative development and execution and offer a broader perspective to thoughtfully evolve the brand in the pursuit of delivering the Bank of America one-company strategy. • Manage internal agency of approximately 300 people. From a legacy MBNA organization servicing the credit card business with direct mail expertise, we expanded our reach and became a “go-to” Internal Agency for line of business partners. We provide a competitive advantage, we have the flexibility, accountability and transparency of an internal partner with the quality creative work of an external agency. In 2017 we are on track to deliver $21MM in cost avoidance to the Bank by managing the work at the internal agency vs external partners. • Proud champion of our Support Services team. Since 1990 Bank of America has employed over 300 talented men and women with intellectual disabilities. Our mission with this team is to provide the businesses within Bank of America with the product or service they need while providing meaningful employment to people with intellectual disabilities. Our core competencies focus on fulfillment, graphic arts, printing and inventory management.
Chief of Staff
Boston, Estados Unidos
February 2006 - May 2008 (2 años 3 meses)
Chief of Staff • Reporting directly to the executive creative directors/founders and the president, led and managed all creative services, workflow, talent allocation, scoping of work, PR, HR, recruitment and resource management.• Responsible to Creative Directors for directing the day-to-day activities of the creative and design departments. Setting and driving the long- and short-term creative vision of the company and its clients: Cadillac. TIAA CREF, Hearts on Fire, HUMMER.• Able to recognize and foster great ideas that meet client expectations and deliver business objectives.• Consistently rewarded for bringing ideas to completion on message, on time and on budget.• Effectively directed the transition of the company during a period of dynamic change from a boutique creative shop to a nationally recognized powerhouse capable of servicing national accounts. • Identified, recruited, hired and trained 70+ talented professionals, who fit the culture, fit the brands and could hit the ground running, across all disciplines: across creative, interactive, account management, strategy, engagement planning, design
evp, creative manager
New York, Estados Unidos
1999 - 2006 (7 años)
"If you asked Kelly for a job description, it would take her a year to write it and it would fill a phone book." Vic Cevoli, EVP Director of Design/Hill, Holliday• Known as "the glue" at the agency for the ability to build and support teams, to understand a client’s goals and objectives, match the agency talent to reach them and enable everyone to get the job done.• Oversaw all creative workflow, successfully advocated for campaigns that were on message and of the highest quality for clients: CVS, Dunkin’ Donuts, Anheuser-Busch, Fleet Bank, HPHC.• Developed and nurtured ideas through to completion that led to diverse award winnings at New England’s Premier Advertising award show: Hatch. Hill, Holliday was awarded medals in 19 categories. Contributed to Adweek’s 2000 Agency of the Year status.• Consistently attracted top talent to the agency. Led the nationwide search that landed the current Executive Creative Director and Head of Interactive who are pivotal to the agency’s recent new business successes.• Hired first Director of Brand Planning to the agency. Recognizing a void in the agency’s offerings, worked directly with the president and creative director to attract a top-level strategic planner and develop this as a capability.• Asked by the CEO to manage and grow the Design Department, return it to a profitable line of business. Achieved goal within the first year. Selling the capability to roster clients and adding Design only clients to the agency.• Championed the development of in-store customer experience efforts for Dunkin’ Donuts, CVS, Fleetbank.• Fostered great relationships throughout the agency. Uniquely suited to understand, communicate the needs of a client, an account team or a creative team to any audience.• Developed and managed staffing plans to meet the needs of a business plan and achieve profitability goals.• Experience on the following brands: Dunkin’ Donuts, Anheuser-Busch, CVS, FleetBank, Thermo Electron, Syneture, HPHC,


March 2018 - March 2018 ()

Bachelor of Science

1984 - 1988 (4 años)

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