Mitsu officially joined Hideoki Productions in 1998 and in 2005, he was honored to take the reins and make the thriving production company a second-generation business. Born in New York to a Japanese father and American mother, his diverse heritage has allowed him to bridge gaps between cultures and expand what started strictly as a Japanese service provider into an international entity. Mitsu experienced living in New York, Colorado, Tokyo, London, New Zealand and Australia, as well as having visited more than 30 countries. His wide perspective and authentic vision guides the ongoing success of Hideoki Productions, a company where client relationships evolve into lasting friendships. Mitsu’s breadth of work impressively ranges from car commercials to superstar high budget commercials to camping and photographing in the nature reserves of New Zealand and the U.S.