Marie Curie - "Kick the bucket"

Saatchi & Saatchi

Saatchi & Saatchi London, Reino Unido

6014

This ad is part of the ACT Responsible Collection

Marca: Marie Curie
País: Reino Unido

Anunciante: Marie Curie

Título	Kick the bucket
Agencia	Saatchi & Saatchi
Campaña	Whatever you call it
Anunciante	Marie Curie
Marca	Marie Curie
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	Whatever You Call It, We Should All Talk About It
Filosofía	Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
Medio	Prensa y publicaciones
Duración	30 seconds
Producción de sonido	Factory Studios
Audio Post Production	Finger Music
Business Affairs	Adrian Ash
Director de publicidad	Meredith Niles
Responsable de conceptos / redactor	Ryan Price
Responsable de conceptos / redactor	Sarah Heavens
Director ejecutivo de creación	Dan Treichel
Responsable de la creación	Guillermo Vega
Director artístico	Maria Suarez-Inclan
Planificador estratégico	Richard Huntington
CSU Director	Rui Ferreira
Account Management Team	Laura Battersby
Account Management Team	Cassie Allen
Account Management Team	Marie Deery
Diseñador	Nathan Crawford
Media Agency	Opticomm
Media Planner	Nicky Legg
Productora	Moth Animation
Sound Engineer	Mark Hills
Compositor de música	Craig Brown