Coca-Cola/Diesel - "The (RE) collection 4"

Publicis Italy

Publicis Italy Milan, Italia

11527

Marca: Coca-Cola/Diesel
País: Italia

Anunciante: Diesel

Título	The (RE) collection 4
Agencia	Publicis Italy
Campaña	The (RE) collection
Anunciante	Diesel
Marca	Coca-Cola/Diesel
Posted	Septiembre 2019
Sector Empresarial	Ropa
Sinopsis (Lengua original)	URL: https://dieselbin.store/ This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement.
Medio	Prensa y publicaciones
Duración	60 seconds
Global Chief Creative Officer	Bruno Bertelli
Chief Creative Director	Cristiana Boccassini
General Manager	Daniela Di Maio
Director creativo	Thiago Cruz
Director creativo	Mihnea Gheorghiu
Supervisora creativa	Costanza Rossi
ACD	Daniel Arango
ACD	Arthur Amorim
Responsable de conceptos / redactor	Daniel Arango
Director artístico	Arthur Amorim
Diseñador	Gianluca Villa
Account Director, Social Media	Filippo D'Andrea
Ejecutivo de cuentas	Mirko de Martini
Global Strategic Planning Director	Monica Radulescu
Head of Digital	Pierluigi Roselli
Media Manager	Doina Tatu
Responsable de la producción	Francesca Zazzera
Productor	Tania Dal Pra
Productor	Amine Ketem
Comprador de arte	Marcella Garutti
Director creativo	Lou Escobar
Fotógrafo	Lou Escobar
Productor ejecutivo	Nicolas Tiry
DOP Assistant	Hunter Daly
Stylist Assistant	Lucie Jeannot
Casting Director	Candice Meier
Makeup artist	Samuel Ruffin Hendrix
Hairdresser	Javier Palacio
Decorador	David Laurent