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Sam Harris
Sam Harris
Diseñador at King Henry Studio
London, Reino Unido
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Título Tap For Your Town
Agencia
Campaña Tap For Your Town
Anunciante Mastercard International
Marca MasterCard Contactless
Fecha de primera difusión/publicación 2017 / 8
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Filosofía Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day.
Medio Televisión
Duración
Mercado Nueva Zelanda
Head of Marketing & Communications
Director Consumer Marketing
Analyst Marketing
Eexcutive Creative Director
Creative Director
Responsable de conceptos / redactor
Director artístico
Group Account Director
Responsable de cuentas de agencia
Producer
Producer
Planning Director
Production Waitemata Films Ltd
Director
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Sonido
Engineer
Producer
Media Agency
Business Director
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PR
Account Director
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Event Execution
Agency Director
Acccount Director
Ejecutivo de cuentas

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