|Marca||CIBC Private Wealth Management|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Servicios bancarios, inversiones, corredores de bolsa|
|Lema||Artists capture the real you. So do we.|
|Sinopsis||CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.|
|Responsable de la creación||Alan Madill|
|Responsable de la creación||Terry Drummond|
|Responsable de la creación||Barry Quinn|
|Director del grupo de creación||Andy Linardatos|
|Director del grupo de creación||Hylton Mann|
|Director del grupo de creación||Christina Gliha|
|Video Producer||Margaret John|
|Productor digital||Laura Felstiner|
|Productor digital||Jenny Kim|
|Print Producer||Toby Sime|
|VP, Group Account Director||Shelly-Ann Scott|
|Director de cuentas||Michelle Bobbie|
|Ejecutivo de cuentas||Kristen Lee|
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