Jeanette Asteborg
Marketing Director at Volkswagen
Stockholm, Suecia
TítuloLet´s get electric
Agencia
Campaña Electric
Anunciante Volkswagen Group
Marca Volkswagen e-Golf
Fecha de primera difusión/publicación
Sector Empresarial Automotor
Filosofía Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify. The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch. The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel.
Medio Web Film
Duración
Marketing Director
Commercial Manager
Content Manager
Head of Communication
Product Manager, Electric Vehicles
Client Director
Client Manager
Chief Creative Officer
Creative Lead
Art Director
Responsable de conceptos / redactor Hans Malm
Responsable de conceptos / redactor
PR Director
Communications Planner
Design Director
Creative Designer
Designer
Designer
Designer
Print Byer
Social Media & Content Manager
Digital Designer
Tech Director
Digital producent
Animation
Photo Hans Malm
Agency Producer
Postproducción
Post Producer
Post Producer
Artist
Artist
Director BTS / Producer BTS
Montador
Montador
Online / Grade
VFX
Production company
Director
Producent
Production Manager
Productor ejecutivo
Director de fotografía
Gaffer
Grip
Set Designer
Styling/ costyme
Hair/makeup
Redigerare
Postproduction and Online
Grade
VFX
Sound mix
Artist
Producer
Producer
Label
PR
Media Agency

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