Jeanette Asteborg
Marketing Director at Volkswagen
Stockholm, Suecia
TítuloAbbey Road
BriefIn 1969, a Volkswagen Beetle was badly parked on Abbey Road. The parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ "Abbey Road", Volkswagen released a limited edition vinyl cover. But this time, the fifth "Beatle" was perfectly parked. The tribute highlights VW's Park Assist – a feature that was not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in just over two hours. All proceeds went to BRIS, a children’s rights organisation.
Agencia
Campaña Abbey Road
Anunciante Volkswagen
Marca Vokswagen
PostedNoviembre 2019
Sector Empresarial Automotor
Sinopsis Volkswagen corrects one of the world's most iconic parking fails and reparks the 5th Beatle on Abbey Road to highlight Park Assist technology.
Problema n 1969, a Volkswagen Beetle was wrongly parked on Abbey Road. Sadly, the parking mishap ended up on one of the world’s most iconic album covers.
To celebrate the 50th anniversary of The Beatles’ Abbey Road, Volkswagen released a limited edition vinyl cover. But this time, with a perfectly parked 5th Beatle.
The tribute highlights Park Assist, a parallel parking assistant that automatically parks the car – a feature that was obviously not available 50 years ago.
Volkswagen dropped the Reparked Edition in record stores and online, selling out in 2 hours and 19 minutes. All proceeds were donated to BRIS, a children’s rights organization.
Medio Case Study
Responsable de la creación
Director creativo
Marketing Director
Director de publicidad
Client Director
Client Manager
Director artístico
Social Media Expert
CONTENT MANAGER
PR Director
Diseñador gráfico
Jefe de impresión
Foto / Ilustración
Foto / Ilustración

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