|Brief||Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. Operation Santa went online in 2017, allowing people to browse handwritten letters and select ones to respond to with gifts. When letters were adopted, people were instructed to bring their gifts to a specific Post Office, where they could wrap presents, write letters from Santa to the recipients, and send their packages.|
|Anunciante||U.S. Postal Service|
|Sector Empresarial||Correos, mensajerías y envío de mercancías|
|Sinopsis||Operation Santa is a digital platform where people can browse letters written and mailed to Santa Claus to adopt and fulfill with gifts.|
|Sinopsis (Lengua original)||A child’s letter to Santa, filled with hopes and needs, eventually ends up at a Post Office, undeliverable. Instead of ignoring them, the Postal Service made these letters available to the public who could fulfill those holiday wishes. But the system was outdated. Most letters went unanswered and were ultimately destroyed.To preserve the program’s earnest intentions while making it easier to implement, we brought Operation Santa online in 2017. Now, when the physical letters come in, they are vetted and scanned by a dedicated team. Sensitive information, like last names and addresses, is encrypted and used only by the Postal Service for delivery later. On the platform, people browse handwritten letters and select ones to respond to with gifts. The letters create a deeply personal connection between the reader and the writer, making Operation Santa a new one-to-one charity system within the USPS infrastructure. When letters were adopted, people were instructed to bring their gifts to a specific Post Office, where they could wrap presents, write letters from Santa to the recipients, and send their packages.Taking Operation Santa online opened the program up to a new and always-connected audience. Studies show millennials are more generous with their donations than other generations but more critically selective in the recipients of their donations. In general, people prefer donating directly to people rather than to big charities. By creating a website that connected a visitor with a unique handwritten letter, we could appeal to this big-hearted population and get more letters answered.And we did. By the third week of the program, every letter had been adopted. As new ones were added, they were quickly chosen, too. By Christmas, 100% of the nearly 5,000 letters in our pilot program were adopted.|
|Responsable de la creación||Sung Chang|
|Director creativo||Tony Jones|
|Director creativo||Shawn Kelly|
|Director creativo||Daniel Carlsson|
|SVP Group Account Director||Caspar Ouvaroff|
|Responsable de conceptos / redactor||Petra Magno|
|Responsable de conceptos / redactor||Kelsey Liggett|
|Responsable de conceptos / redactor||Kelly Fine|
|Responsable de conceptos / redactor||Antonio Fragoso|
|Director artístico||Jane Kim|
|Director artístico||Asyia Fisher|
|Director artístico||Nancy Zhu|
|Director artístico||Alice Xiang|
|Director artístico||Kevin Honegger|
|Director artístico||Michael Mendoza|
|Diseñador||Min Ju Yoon|
|Productor de la agencia||Craig Hildreth|
|Productor de la agencia||Petra Boden|
|Director de cuentas||Romina D|
|Director de cuentas||Rohanie Singh|
|Art Producer||Meredith Kramer|
Leo Copet was born in Reims. He started his music career in 2006...
Graduated in Applied Mathematics by the Faculty of Science in Lil...
Gilles Fichteberg a commencé sa carrière en tant que directeur ar...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
Martin has been independent Creative Director since 2006. He star...
Ariel Soto is a 16-year experience creative. Actually he’s VP &...