|Título||Like a Surgeon|
|Campaña||ING Bank 2018|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Banca, finanzas, legislación y seguros|
|Filosofía||ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.|
|Responsable de la creación||Razvan Capanescu|
|Director del grupo de creación||Jiří Horut|
|Marketing Director||Nik Van Dam|
|Productora||Armada Films s.r.o.|
|Director de fotografía||Martin Matiasek|
|Director artístico||Hayley Smith|
|Director artístico||Jiří Horut|
|Responsable de conceptos / redactor||Aidan Whitley|
|Responsable de conceptos / redactor||Aleš Brichta|
|Account Director||Hana Prokopová|
|Account Director||Jaroslav Malina|
|Responsable de cuentas de agencia||Eliška Menclová|
|PR Officer||Alice Reindlová|
|Head of Media Production||Jitka Baldwin|
|Line Producer||Petr Slavik|
|Audio Post Production||Soundsquare|
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