Alice Reindlová
PR Communications Manager at McCann Prague
Praha, República Checa
TítuloLike a Surgeon
Agencia
Campaña ING Bank 2018
Anunciante ING Group
Marca ING Bank
Fecha de primera difusión/publicación
Sector Empresarial Banca, finanzas, legislación y seguros
Filosofía ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Medio Televisión
Duración
Responsable de la creación
Director del grupo de creación
Marketing Director
Productora
Postproducción
Director
Director de fotografía
Editor
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Account Director
Account Director
Responsable de cuentas de agencia
PR Officer
Head of Media Production
Producer
Producer
Line Producer
Audio Post Production

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