Título | Big Mac x Bacon Collaboration |
Agencia | Cossette |
Campaña | Big Mac x Bacon Collaboration |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | May 2018 |
Sector Empresarial | Grandes almacenes, supermercados |
Sinopsis | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
Medio | Case Study |
Duración | |
Colorization | Alter Ego |
Editorial Offline | Married to Giants |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Director del grupo de creación | Simon Clancy |
Director creativo | Ed Morris |
Director creativo | Troy McGuinness |
Director creativo | Patrick Michaud |
Director artístico | Spencer Dingle |
Responsable de conceptos / redactor | Jordan Hamer |
Responsable de conceptos / redactor | Ben Duquette |
Diseñador | Oleg Portnoy |
Productor de la agencia | Barb Gibson |
Productor de la agencia | Marie-Pier Poulin |
Ejecutivo de cuentas | Yvonne Li |
Ejecutivo de cuentas | Michaela Crompton |
Jefe de cuentas | Asmait Hailu |
Director de cuentas | Lindsay Mertiri |
Group Account Director | Serene Gaspar |
SVP, Management Director | Kathy McGuire |
Director of Content Strategy | Youri Hollier |
VP, Strategy | Scott McKay |
Product Management | Chloe Drolet |
Studio Director | Raquel Mullen |
Retocador | Trevor Gauthier |
Artista de producción | Graham Washer |
Senior Digital Project Manager | Jeff Maynard |
Productora | Frank Content |
Realizador | Craig Brownrigg |
Productor delegado | Marie Robertson |
Productor ejecutivo | Danielle Kappy |
Director de fotografía | Stuart Campbell |
Food Stylist | Carol Brown |
Food Stylist | Noah Witenoff |
Colorista | Wade Odlum |
Color Assist | Kevin Wu |
Productor ejecutivo | Cheyenne Bloomfield |
Motion Graphics | Ian Flaig |
Motion Graphics | Rob Fisher |
VFX Artist | Steven McGregor |
VFX Artist | Andres Kirejew |
VFX Assistant | Sebastian Boros |
Casting Director | Steven Mann |
Montador | Raj Ramnauth |
Audio Post Production | Berkeley |
Ingeniero de sonido | Jared Kuemper |
Photography Studio | Fuze Reps |
Fotógrafo | Carlyle Routh |
Media Agency | OMD Toronto |
PR Agency | Weber Shandwick - Toronto |
Chief Marketing Officer & SVP | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Jean-Guillaume Bertola |
National Marketing Manager | Rebecca Smart |
Sr. Manager Media, CRM & Partnerships | Solange Bernard |
Digital Officer | Lara Skripitsky |
Digital Social Media Manger | Rashel Hariri |
Regional Marketing Supervisor | Mélissa Hains |
National External Communications Manager | Adam Grachnik |